The Brief:
BTSC are Europe’s largest and most advanced Plumber Training and Electrician Training Organisation, providing City & Guilds qualifications and ACS gas certification. We were required to create some positive web PR, redesign the site, perform a wireframe analysis to ensure an optimal user experience, manage an initial 3 month PPC Campaign, perform a Marketing Audit followed by SEO plan for 6 months, implement Emarketing software, and advise on various Marketing strategies.
What We Used:
Adobe Photoshop, Adobe Illustrator, XHTML, Web 2.0, My SQL, CSS. SEO, PPC Campaign, Link Building, Article Syndication, Blogs, SMO, Emarketing Software, Finance Calculator.
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Client's Feedback:
The guys at Yantra were smart, they know what they are talking about, and they give good advice on what you can get for your budget. Within 3 months of launching our new site we had a good number of enquiries from organic rankings, and could stop our PPC campaign which saved us a lot of money. We now have a good stream of daily leads and our website is by far our most powerful marketing tool and much much more cost effective than other forms of advertising. We will certainly use a large part of our marketing budget regularly for the forseeable future for web marketing as I am sure it will grow in the future. Yantra also developed an emarketing system, a finance calculator where our sales people can easily calculate monthly repayments based upon various courses selected and down payments. They don’t seem to be able to not do anything required or know of a solution. I have no hesitation in recommending them as IT partners with a good business sense
Richard Hunt, CEO
www.btsc.co.uk
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